All our brand ambassador team got behind the bar with a few surprise activations along the way.
Our UK Brand Ambassador team’s first-ever innovative, immersive on-trade engagement programme - ‘Unwrapped: The other side of bartending’ toured the UK in 2019.
‘Unwrapped’ is an education programme featuring a series of seminars that are developed, curated and hosted by our talented Brand Ambassador team. The content aims to provide an alternative insight into the hidden world of bartending with seminars.
Over the course of the four-date tour they delivered 36 seminars and engaged with 400 bartenders who are all now equipped with a new set of tools to support their career and their own personal development.
Each event culminated in a full WG&S UK bar takeover, where all the Brand Ambassador team got behind the bar with a few surprise activations along the way.
All profits went to the UK’s leading mental health charity SANE.