Fully owned by William Grant & Sons, a fifth-generation Scottish family distiller

William Grant & Sons
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Our Company Purpose

The best dram

We craft some of the world’s most iconic spirit brands and have distilling and bottling operations in Scotland, Ireland, Iceland, India, the USA and Mexico 

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Our Company Purpose

Built drink by drink for discerning drinkers

We have more people building our brands, our way, in more markets than ever before

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Our Company Purpose

By passionate characters

Seriously spirited in everything we do

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Our Company Purpose

With a pioneering attitude

It's in our DNA

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Our Craft

The art of our craft

We retain many of the crafts of whisky making

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The Masters

Masters of our craft

The Masters

Lesley Gracie

Hendrick's Master Distiller

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The Masters

Brian Kinsman

Master Blender and Glenfiddich Malt Master

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The Masters

Kelsey McKechnie

Apprentice Malt Master, The Balvenie

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The Masters

David Stewart MBE

The Balvenie Malt Master

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Our Innovation Brands

We’ve never stopped experimenting and pushing boundaries.

Our ethos and philosophy towards innovation is built upon our passion for combining incredible liquids with ideas that are exciting, compelling and highly different.

And our independence means we never sacrifice long-term growth over short-term gain.

Since 2018, we have launched eight new products in global markets.

Aerstone

Single Malt. Two Choices. 

Aerstone is a straight talking Single Malt, cutting through the clutter of the category to give you a simple choice: Smooth or Smoky? 

Sea Cask is smooth. It’s a classic Speyside-style Single Malt. 

Land Cask is smoky. It’s a peated Single Malt. 

Both are aged for 10 years in our warehouses in Ayrshire under the watchful eye of our Master Blender, Brian Kinsman 

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2

Flavour choices: smooth or smoky

10

Years spent maturing in our warehouses

20

Countries where Aerstone is available

Ailsa Bay

Ailsa Bay is a unique, sweet, smoke single malt peated whisky from one of the most technologically advanced distilleries in the world.

It is inspired by the creativity of science and disrupts the traditional whisky industry.

We micro control our SPPM (sweet parts per million) and PPPM (peat parts per million) levels to deliver a precision distilled, perfectly balanced peated Single Malt.

Ailsa Bay 2.1 has the beautifully balanced flavour of peat and rich vanilla oakiness, meandering between smoke, fruit and creamy toffee. 

 

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7

Markets Ailsa Bay is available in

1

The first ever whisky brand on block chain

022:019

The unique balance of sweet and smoke: 022 parts peat to 019 parts sweet

Discarded

Discarded Spirits Co. is a brand committed to reusing ingredients that would be wasted to create a range of spirits with purpose.

In everything we do, we seek to champion the Discarded.

Our original Discarded is a sweet vermouth infused with cascara, the discarded fruit of the coffee berry left over from coffee production.

We’re now building on our sustainability portfolio with Discarded Banana Peel Rum.

This innovative spirit pairs Caribbean rum used to prepare empty whisky casks for final maturation with banana peels destined for the bin.

1

No.1 most innovative brand launch in 2018 (The Spirits Business)

2

Banana Peel Rum is our second variant

Billions

Tonnes of cascara discarded each year

Verano

Verano, which means summer in Spanish, is a colourful flavoured gin inspired by sunny Spain and made with Spanish fruits.

This handcrafted small batch gin is a new accessible premium gin.

Verano brings Spanish colour, informality and sociability into the more traditional gin category.  

Verano is available in two delicious fruity flavours: Verano Watermelon and Verano Lemon.

 

2

Innovation awards in the UK

10

One of the top 10 gins in Asda (across flavoured and non-flavoured gin)

2,500

Stores and bars in the UK where you can buy Verano

Atopia

Atopia is a special liquid that uses our distilling and blending expertise to create a new generation of spirits that are an alternative to alcoholic drinks.

Made from natural distillates, extracts and flavours, it is our first ultra-low alcohol spirit and replicates the experience of a premium gin, but with less alcohol. 

Inspired by the more mindful, lifestyle choices of today's consumer, Atopia comes in two perfectly balanced flavours: Spiced Citrus and Wild Blossom.

0.5

0.5% trace of alcohol enables seamless blending

75

An Atopia and tonic contains 75 times less alcohol than a gin and tonic

2019

We launched our first-ever ultra-low alcohol spirit

Fistful of Bourbon

Fistful of Bourbon is the first American Whiskey brand we have created.

We have been blending award-winning whisky for generations.

Now, we are going all in on bourbon – sourcing and blending five straight whiskies to create a big, balanced bourbon that stands apart from everything else.

It Ain’t Just a Bourbon. It’s a Damn Fistful!

 

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5

Straight whiskies in Fistful of Bourbon

100

Years of whisky blending experience

1

Our first American whiskey brand
wgs stylish logo orange v3

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