Responsible drinking

We believe our brands are best enjoyed in moderation and take every opportunity to communicate responsible drinking messages, whether that’s on adverts, on labels or at events.

We work closely with industry partners like the International Alliance for Responsible Drinking (IARD), Drinkaware and the Scotch Whisky Association (SWA).

We also adhere to our own Code of Practice to ensure every global marketing campaign complies with the spirit and letter of our code.

The latest guidance from the UK’s Chief Medical Officers (CMOs) states that it is safest for both men and women not to drink more than 14 units of alcohol per week.

Please enjoy our products responsibly.