Our predictions on 2020's trends

Innovation is now a marker for luxury. This will mean investment in R&D is boosted across the drinks industry in 2020, with innovative drinks combinations designed to capture life’s best moments.

Trending 2020 report

Our Trending Report is an annual in-depth analysis of the UK drinks industry and the key consumer trends that are set to influence the year ahead and beyond.

For 2020, working in partnership with Kantar’s Consulting Division, we identify the growth and evolution of the ‘Active-ist Consumer’ who will drive an increased spend on more meaningful experiences, and in turn, premiumisation in the spirits industry. 

Our report also explores innovation as a marker for luxury, which will see investment in R&D boosted across the drinks industry in 2020.

Download our Trending 2020 report.

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