WILLIAM GRANT & SONS APPOINTS CHIEF BRAND OFFICER

WILLIAM GRANT & SONS APPOINTS CHIEF BRAND OFFICER

3 June 2026: William Grant & Sons confirms the appointment of Igor Boyadjian as Chief Brand Officer and Executive Board member, effective 1 June 2026.

Igor assumes responsibility for the Global Marketing Team, working closely with markets and commercial teams to drive clarity, consistency and momentum in how the Company’s brands show up across regions and channels. He will also lead global brand strategy and marketing execution, ensuring that the ambition for the Company’s brands is translated into impact on the ground through close collaboration with markets.

Igor brings extensive experience leading premium and luxury brands globally, most recently as Managing Director of The Macallan and a member of the Edrington Board. Across a career spanning 25 years in the drinks industry, he has held leadership roles with significant brand, commercial and general management responsibilities. He also has extensive experience in international markets including Asia, the Americas, The Middle East, Africa, and Global Travel Retail.

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