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“When the opportunity came up to stretch into a role that blends brand building with the commercial side of business, I jumped at it. The chance to take on a new challenge within The Balvenie team was too exciting to pass up.”
It all started with a Sunday morning cup of coffee with a few friends in a café in India, discussing a switch in career paths and the opportunity to join William Grant & Sons.
“I was out for Sunday breakfast with some of my friends when a friend pointed me towards an exciting opportunity to join William Grant & Sons as their Brand Ambassador for India, it was labelled as ‘The most awesome job in the world,’ recalls Rohan, “and sure it was.”
The job was to be the first-ever Grant’s Ambassador for India, which Rohan successfully applied for.
Since then, Rohan has worked across our portfolio of brands, moving to the UK in 2019 to join the global marketing team as Glenfiddich’s Global Brand Manager.
And following five successful years as the Global Brand Manager & Global Marketing Manager for Glenfiddich, Rohan is now the Global Business Development Lead for The Balvenie.
After spending the last decade in brand building and communications, the chance to challenge himself with a new role was not to be missed, as Rohan explains.
“When the opportunity came up to stretch into a role that blends brand building with the commercial side of business, I jumped at it. The chance to take on a new challenge within The Balvenie team was just too exciting to pass up.”
In his current role, Rohan is focused on shaping the long-term strategy for The Balvenie.
“No two days are the same in this role, which is exactly how I like it. One day I might be working with my colleagues in the US on their annual brand plans, the next I could be flying to Paris for a whisky show.”
“But most of my time is focused on shaping the long-term strategy for The Balvenie while making sure we deliver on the here and now. It’s busy, varied and incredibly rewarding.”
The Balvenie’s story began in 1892, and since the first official bottling was released in 1971, the brand has built and sustained an incredible legacy.
“It’s a privilege to be part of The Balvenie’s legacy. At William Grant & Sons, we work with brands that are steeped in history and after five years on Glenfiddich, moving to The Balvenie feels extra special.”
“It’s our most handcrafted whisky, and what makes it remarkable is how true it has stayed to its roots. Grounded in Dufftown, committed to craftsmanship, and making exceptional whisky for over a century - that’s the kind of legacy you can’t help but be inspired by.”
Rohan’s built a long, rewarding career at William Grant & Sons – but it hasn’t happened overnight.
“If you want to be part of the industry, be curious and be patient. This industry is built on time, craft and passion so bring those qualities with you. Learn as much as you can from the people around you, try everything and don’t be afraid to carve your own path.”
“My journey has been a really rewarding one. I feel lucky and grateful that I went for lunch with the right set of friends all those years ago. If any your friends ever discuss an opportunity to join William Grant & Sons, just go for it. It’s one of the most rewarding careers you could choose.”